Ford's Secret Weapon
p;The big headlines for Ford Motor Company have been centered around the extensive layoffs and plant closures slated for the next few years. But at the same time, the company came out with a plan to mass-produce recyclable hybrid cars that might just bring Ford back into the green. Tim O'Brien is the director of the Piquette Project. He joins host Steve Curwood from his office in Dearborn, Michigan.
CURWOOD: So, how would you like a car that burns a lot less fuel, has a non-toxic interior and, when it finally costs too much fix, its maker will take it back?
Those are some of the concepts behind the secret Piquette project of the Ford Motor Company, named after the original model T plant. Ford quietly leaked the existence of the project to the press at the same time it announced layoffs of up to 30,000 employees and the closing of 14 plants in the years ahead.
Necessity may be the mother of invention...or in this case, environmentalism, as Ford figures out how to compete with eco-friendly big sellers like the Toyota Prius.
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