Bringing Global Warming Home

California environmentalists and Silicon Valley companies rolled out a new plan Thursday to help South Bay businesses and the public compute how many pounds of "greenhouse gases" they are generating.

Published: 28-Jan-2006

People can't take steps to reduce global warming unless they know how much they are contributing to it.

Using that belief as a starting point, environmentalists and Silicon Valley companies rolled out a new plan Thursday to help South Bay businesses and the public compute how many pounds of ``greenhouse gases' they are generating, and then voluntarily offset that pollution with donations to companies that produce wind power and other renewable energy.

Under the scheme, the Sierra Club and Acterra, a Palo Alto environmental group, unveiled a new Web site, www.cool-it.us, where individuals can type in the number of miles they drive, their car's gas mileage, the amount of electricity and natural gas on their power bills and how many airline miles they fly.

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CO2 emissions information is already required on all new cars in Europe; a 2005 California law mandates similar information be provided on all cars starting in the 2009 model year.

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