Ecologists Unmoved By Green Wave In Advertising

Besides challenging General Electric and Ford Motor Company claims for environmental responsibility, one California group took out full-page newspaper ads questioning Toyota Motor's environmentalist credentials.

Published: 19-Jan-2006

SEATTLE -- William Clay Ford Jr., chairman of Ford Motor, stares out from the television screen and pledges that the automaker is "dramatically ramping up its commitment" to environmentally safer cars like gasoline-electric hybrids.

Left unstated in Ford's recent ads: In 2003, the No. 2 U.S. automaker after General Motors, dropped its promise to increase average fuel efficiency on its sport utility fleet. In 2004, the company joined other automakers in suing to block a California law that would limit emissions of gases linked to global warming. And even if Ford meets its goals, low-emission hybrids by 2010 would make up less than 4 percent of the company's fleet.

The "green" advertising wave is on, as companies from Ford to General Electric to BP blitz the airwaves with concern for a clean planet.

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