Toyota's Rival Turn Up Heat on Hybrid Marketshare

Other manufacturers introducing hybrid, as well as 'clean' diesel engines, including Nissan which plans to offer diesel-powered cars in North America.

Published: 12-Jan-2006

DETROIT (Reuters) - Toyota Motor Corp. pushed the hybrid envelope further this week by unveiling two high-profile cars equipped with the powertrain at the annual Detroit auto show, but competitors responded by cranking up the volume to promote rival clean-engine technologies.

Japan's top auto maker has gained a reputation as a "green" company with its popular Prius and other gasoline-electric hybrids, and is keen to see the technology take off globally.

After selling about 250,000 hybrid vehicles globally last year, Toyota is targeting sales of 400,000 units in 2006 with the addition of versions of the Lexus LS and Toyota Camry hybrids -- the two brands' flagship sedans.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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