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21-Feb-2013



PHOTO CAPTION: If style were the only measure, the Fisker Karma should be a success.

The Rise and Decline of Fisker Automotive

Craig Cole recounts the travails of Fisker Automotive and its search for a new lease on life.

It’s no secret Fisker Automotive is in trouble. The maker of premium electric cars is clinging to life by its fingernails. One more setback could send them plummeting into the fiery abyss of financial ruin. Still, even if they roll snake eyes the firm’s founder has more than a few thoughts on what future transportation will be like.

Henrik Fisker is the CEO and lead designer at the company that bears his name. Recently he spoke at a Chicago Auto Show luncheon and during his presentation he revealed some fascinating insights about Fisker Automotive and the car business in general.

But interesting observations cannot change the current state of affairs, nor can they eliminate the challenges facing his company. Fisker is in trouble, deep trouble. As reported right here on AutoGuide, they haven’t built a single car in six months, the low-interest loans provided by the U.S. Department of Energy (DOE) have been frozen and their battery supplier, A123 recently went bankrupt. On top of all that their range-extended-electric Karma sedan has had technical issues including fires.

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