BMW Plans Introducing i-Brand in Turkey
BMW decided to enter the electric car market under the brand name “i.” This new brand is made using new manufacturing technologies and engineering. The first member of i Series, the i3, is on the market in Turkey at the same time as in the US and Europe. The company's entry to Turkish electric car market coincides with government plans to encourage electric car dealers with low private consumption tax (ÖTV) rates.
Product Manager Kutay Gökgöz and Corporate Marketing and Communications Manager Fatma Tüker of Borusan Oto, the Turkish distributor of BMW, spoke to Sunday's Zaman.
The global automobile industry spent years searching for new and alternative resources. Hydrogen fuel cell cars were unable to go beyond the project phase, but the same does not go for hybrid cars; however, the vehicle taxation system in Turkey did not allow hybrid cars to take hold in the market.
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