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PHOTO CAPTION: Illustration of Renault Zoe electric car, now slated for a Spring 2013 launch.

Renault ZOE Struggling to Market

According to blogger Rude Baguette, launch of flagship electric car delayed until Spring 2013.

Published: 06-Feb-2013

Deliveries of the Renault Zoe 100% electric car have just begun in France. The little electric car’s big selling point (besides being electric) is its low cost. However, the Zoe is far behind schedule, despite Renault’s strong focus on EVs, and the company isn’t exactly leading the tables in Europe.

The price for the Zoe is just €13,700 (including VAT) after taking the €7,000 French government incentive for EVs. That’s pretty darn good, but it’s going to take Renault quite a bit of success to catch up to its competitors.

“European Renault, though at the forefront of producing EVs in Europe, is one of the vehicle manufacturers with the worst performance in Europe,” Frost & Sullivan writes.

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