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Apr 23, 2014 NEWSwire
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PHOTO CAPTION: At 28, Daniel Goeudevert became the general director of Citro├źn Switzerland.

Car Industry Risking Extinction Unless It Takes Bigger Risks

Respected automotive executive speaks candidly about the industry Daniel Goeudevert in this interview with Swiss Info, saying it is 'digging its own grave.'

Published: 23-Apr-2014

High performance racing cars, energy-efficient models, driver assistance systems ... The 84th Geneva Motor Show has all this but is not coming up with answers for the future, according to former top automobile executive Daniel Goeudevert.

Despite being a world famous showcase for new models, Goeudevert feels it is time for the Geneva Motor Show to come up with a new image and a new identity.

swissinfo.ch: The Motor Show is unique, according to its organisers and the industry. Switzerland, a country with no motor industry of its own, is neutral terrain and as such is said to be particularly attractive as a show location and a magnet for novelties and innovations. Do you share this opinion?

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