Nissan LEAF in use as taxi cab in Sao Paulo, Brazil.

Illustration of proposed Zero Emission ferry that would operate in Baltic Sea.

Nissan NISMO RC is based on LEAF electric car platform.

Ford Fusion Electric is part of company's expanding electric-drive product line.

NEWS

MON

18-Feb-2013

PHOTO CAPTION: Lola Drayson electric IMP racer prototype

Racing Will Make Electric Cars Cool

The advent of Formula One-style racing will not only introduce new technologies, but allow more people to see them perform; though organizers will have to create new types of races and rules for them.

There’s no way to go at it any differently, this new electric propulsion system will get a chunk of the heart of the population when it races them. If you think about it, racing has always played an essential role in the automotive world that sees new technology first tested on the racetrack before making it into our daily drivers.

Fast, Speed, Range? The problem with racing electric cars is that none of the current races fit what these new cars can do. We cannot see just yet an electric Formula One car race duking it out for hours with the current state of technology that would limit such duels to a few lapses with long recharge time out. Of course there are different races we must create, the hardest part if winning the people over to it.

Getting People To Try Something New. If you’re a sports fan, you’ll know how far you’ll go for your favorite team. Racing is no different, but what needs to happen with racing electric vehicles is that people don’t expect a rematch of what the gasoline world does right now. In essence, people need to be intrigued about racing an electric car in ways that doesn’t remind them of what they’re used to, so they don’t ask for it either.

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