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Education, Expertise Key Element in Bridging Consumer Gap to Electric Vehicles

The dealers have to catch up with how to sell hybrids, plug-ins, and electric vehicles and on how to support their buyers, says Plug In America's Kirk Brown.

Published: 14-Feb-2013

Supporters of green-car technology like hybrids, plug-in hybrids and electric cars say they were happy to hear that automakers like Ford and Honda are expanding the number of dealerships who can sell those cars.

Honda's 2013 Honda Fit EV, launched in California and Oregon in July, will be added to dealerships in Massachusetts, Connecticut, Maryland, New York and New Jersey. Ford Motor Co. is accelerating dealership certification for its plug-in electrified vehicles from 200 to 900 dealers.

Kirk Brown, managing director of Plug In America, said the expanded expertise is needed both to encourage prospective buyers and to help support new owners over the learning curve required to get the most out of their purchase.

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