Jul 30, 2014 NEWSwire
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PHOTO CAPTION: Audi Q7 e-tron SUV crossover could be competition for Tesla Model X

Audi: Tesla Customers Will Buy Our Electric Hybrids Instead

Tesla customers are telling Audi that if the e-tron drive were available in the Q7, they would buy it instead of the Model X.

Published: 30-Jul-2014

Audi is confident its decision not to sell pure electric cars is the right one, citing meagre customer demand as a reason for developing plug-in hybrid technology instead.

“We have tested the technology, but we have always been clear that, from a customer’s point-of-view, plug-in hybrid technology is best,” CEO Rupert Stadler told What Car? in response to suggestions that Tesla and BMW were ahead of the competition.

Stadler says that once Audi brings its larger plug-in hybrid models to market it will be his company that is, in fact, ahead of the game.


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Audi A3 e-tron electric will arrive in Australia in 2014.

Car Advice's Daniel DeGasperi talks with Audi Australia managing director Andrew Doyle about the company's first production electric hybrid and its possible pricing 'Down Under.'

2012 Audi Q7, refreshed model due out in two years will offer e-tron electric hybrid drive.

Reports circulating out of Australia indicate that Audi will introduce the new Q7 with its e-tron electric hybrid drive system.

2016 Audi A4 Superavant

Due out in 2015, the new A4 reportedly will be available with a plug-in electric hybrid drive option aimed at rivaling BMW's own PHEV 3-Series EV range of 31 miles.


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