Bringing Electric Cars to the Mass Market - Part 2
Vicki Northrup has ridden the modern electric car roller coast for nearly as long as anyone in the business, starting first with Bombardier when it introduced its neighborhood electric car called the NV in 1997, which along with the Trans2, created the low-speed, neighborhood electric vehicle class. The NV eventually went out of production. The Trans2, designed by Dan Sturges in 1995, morphed into the Chrysler GEM, the most popular electric car in the world.
From Bombardier, she moved on to Ford's newly acquired Th!nk division, working with NYPA to introduce an electric carshare program in the New York area. When Ford sold off Th!nk, she briefly found work with ZENN and now, with the launch earlier this year of Think North America, she is now their California-based operations manager, most recently bringing together all of the company's American-based suppliers.
The Th!nk city, pictured above, is now in limited production in Norway and is being distributed only in Europe at present. North American sales are slated for sometime in 2009, after the car has been certified to U.S. standards.
This is the second in a series of videos recorded on 14 November 2008 at the Net Impact conference at the Wharton School on the University of Pennsylvania campus in downtown Philadelphia.
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