MP3 interview with Richard Griffiths, Business Development Director for Hybrid Technologies
Open Access Article Originally Published: March 07, 2007
If you think converting a gasoline car to electric is easy, you need to talk to Hybrid Technologies Richard Griffiths, the company's business development director. Sure, with time, skill, patience and some fairly affordable components, you can do the job for between $10,000 and $20,000; and some have done it for less, but when you're talking about developing an electric car you plan to sell to the public, that's another matter entirely.
The number is more like a million dollars, Griffiths hold me during our recent interview from the company's new base of operations in Mooresville -- no relation or connection that I am aware of -- North Carolina in the heart of NASCAR country, and far from its original birthplace as Whistler Investments Lithium House. That company and its related spin-offs has had a somewhat checkered past, so when Hybrid Technologies was formed, it wisely sought to physically, as well as financially distance itself.
Because of its connections to this murky past, the new company Griffiths helped found four years ago has worked hard to not only develop a competitive product but also to sharpen its own image as a producer of electric drive propulsions systems anchored around lithium battery technology. To date, it has deployed the first modern, all-electric taxi cab -- built on a Chrysler PT Cruiser platform -- in New York City and has begun demonstrating smart car conversions like the one now being used by NASA at the Kennedy Space Center in Florida. The company also just delivered an additional two PT Cruiser-based electric taxis -- plus an electric Town&Country minivan -- to Sacramento where they are being used by a private para-transit non-profit. Hybrid Technologies also has an EV version of the popular Mini Cooper.
Some of the confusion about who and what the company is stems from its parent company and its principal founder, Chaz Habab who very early on championed lithium ion batteries supposedly developed by Haba for use in electric vehicles. In fact, Hybrid Technologies doesn't manufacture its own batteries, but works in partnership with Korean-based Kokam, a manufacturer of lithium polymer batteries, with US operations in Lees Summit, Missouri.
According to Griffiths, Mr. Haba has no involvement in Hybrid Technologies. The company has also staked out a strategic position between carmakers and battery manufacturers, supplying what Griffiths calls the software pieces of the puzzle: the battery control and management system, as well as engineering and integrating all the various components into a complete drive package.
Being located far from what some might consider the 'heart' of the electric car revival in California isn't as much of a drawback as it might seem. Because of a strong NASCAR racing community in Mooresville, the company has been able to attract employees with strong automotive backgrounds. The community has also been very supportive. Griffiths noted that the company bought its 20,000 square feet manufacturing facility for far less than it would have had to pay for it in the Los Angeles area.
"Being in an area where people really want you makes life a lot easier," Griffiths noted. "Everybody is very proud of having an electric vehicle manufacturer in Mooresville. The town and the mayor and the Chamber of Commerce are huge flag-wavers..."
Stealing the Show
Building an electric version of the highly popular smart car was a strategically "smart" thing to do, but Griffiths acknowledged that many companies have tried to develop an electric version of the smart car and failed for various reasons. While the car seems ideal for electrification, it has proved a grave yard for some (e-Motion, Wavecrest) and nearly so for others (ZAP). To date, only Zytek and now Hybrid Technologies have managed to steer clear of the company-shattering shoals.
The potential of an electric version of the smart was demonstrated recently on the Live with Regis and Kelley show, Griffiths said, when it went up against several other big OEM models and "stole the show." Certainly ZAP's initial foray in which the company garnered more than $2 billion in purchase orders for a gasoline version of the smart, would confirm the time is right for this vehicle, which will finally make its DaimlerChrysler-sanctioned American debut sometime in 2008.
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4 comments so far...
08-Mar-2007
51118
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The REAL smart ev. http://www.smart.com http://www.smart.com/-snm-0135207688-1170357867-0000013241-0000029733-1171421656-enm-is-bin/INTERSHOP.enfinity/WFS/mpc-uk-content-Site/en_UK/-/GBP/SVCPresentationPipeline-Start;sid=mTVjUg3vcmNXUkg94O2pXh1DL_YXcukUwrI6MRvt?Page=issite%3A%2F%2Fmpc-uk-Site%2Fmpc-uk.com%2FRootFolder%2Fsmart%2FsmartEV%2FEVPandR.page ... We’d like to introduce you to a car that’s designed to bring a breath of fresh air to the streets: the refreshingly new smart electric vehicle – or smart ev, as we call it. It’s the natural product of smart’s unswerving commitment to the environment and innovation – not to mention fun. It isn’t available to buy just yet, but it isn’t a million miles off. Think of a fortwo. Then think of an electric socket concealed behind what used to be the fuel cap.
... So there you have it: a zero emission vehicle that is 100% smart; a car that will save money and the environment...
Posted by: Carlos Martinez
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07-Mar-2007
51019
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I tried to order one of these twice on their website but have never recieved an answer. This article saying they are not yet selling in the USA may answer that.
Interesting they are using the ballard electric motor since they are in my childhood home of Syracuse NY. I don't think I would drive an EV in their recent 20 foot snow drifts and sub freezing temps. California and Arizona are much better for EVs.
Posted by: jim stack
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08-Mar-2007
51079
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California and Arizona may be "much better for EVs" Jim, but EVs won't make the impact they need to make on oil dependence without being practical in places like New York and anywhere else with more difficult conditions.
Posted by: Kevin Hill
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08-Mar-2007
51081
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Nikolas Hayek of Swatch Switzerland invented the Smart car. As it was electric, I wonder what performance was claimed before it was 'corrupted' by Mercedes into petrol and diesel only?
- and have Daimler Chrysler any plans to restore the original and winning electric concept?
Posted by: Richard Harding
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